Winery Marketing · British Columbia

Marketing that grows visits, memberships and cases sold.

A winery's real business is the wine club, not the single tasting room visit. We build the content, email marketing and branding that turn a great tasting experience into long-term members and repeat case sales, for wineries across British Columbia.

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Industry Overview

The tasting room is the beginning, not the goal.

Wineries have one of the highest-value customer relationships in hospitality — a wine club member can be worth thousands of dollars a year for a decade or more. Yet most winery marketing stops at getting someone to the tasting room, without a real system for converting that visit into a membership or a standing order. The wineries that grow fastest treat the tasting room as the top of a funnel, not the destination, with email marketing and retention content doing the real work afterward.

The Challenges

Where winery revenue gets left on the table.

Tasting room visitors leave without ever being asked to join the wine club, or with a weak, unclear pitch.
No email marketing system nurturing past visitors toward a membership or repeat purchase.
Social content that shows the vineyard beautifully but never drives an actual booking or sale.
Weddings and private events underpromoted despite being a high-margin revenue stream.
Label and brand identity that doesn't stand out on a liquor store shelf against established competitors.

The Opportunity

Membership growth compounds every single visit.

A structured tasting-to-membership conversion process, combined with consistent email marketing to past visitors, turns a single tasting room visit into a years-long revenue relationship. Paired with content and paid promotion for weddings and private events — often the highest-margin part of a winery's business — this becomes a genuinely durable growth engine rather than a seasonal traffic spike.

Our Approach

From tasting room visit to lifetime member.

Email Marketing

A nurture sequence turning tasting room visitors into wine club members and repeat buyers.

Branding

Label design and brand identity that stands out on the shelf and reflects your story.

Social Media Strategy

Vineyard and tasting-room content built to drive bookings, not just admiration.

Local SEO & Google Business Profile

Own tasting-room and wine-tour searches with an actively managed listing.

Website Strategy

A site with clear tasting bookings, a compelling wine club pitch, and dedicated wedding and event pages.

AI Search Visibility

Structured content so AI travel and wine assistants can recommend your winery by name.

Example scenario

How we would approach it.

This is an example scenario that shows how we plan this kind of work. It is not a client result and it claims no outcome. For real, dated client work, see our Work page.

Example scenario · Winery, British Columbia

Turning tasting room traffic into a growing wine club

The Challenge

A winery with strong tasting room reviews but a flat wine club membership and no email marketing in place.

Our Strategy

Build a tasting-to-membership conversion flow and a nurture email sequence for past visitors.

What We Did

A refreshed membership pitch at the tasting counter, a post-visit email sequence, and quarterly member-only content.

What we would measure

We set a baseline in week one, then track calls, direction requests, bookings, review count and map-pack position every month. No outcome is promised.

Questions

Winery marketing questions.

Yes — wine club growth is one of the highest-value outcomes we build toward, combining tasting room conversion, email marketing and retention content.

Yes — we work with wineries and tasting rooms across British Columbia, including the Fraser Valley.

Yes — many wineries generate significant revenue from weddings and private events, and we build dedicated marketing for that alongside tasting room promotion.

Yes, through our Brand Studio service — label design and brand identity systems for wineries.

Brewery Marketing Wedding Venue Marketing Tourism Marketing Reputation Management Customer Retention

The whole ecosystem

This is one part of a connected system.

Third Eye builds the ecosystem that puts a business where customers already look: Google Search and Maps, AI answers, reviews, social, your website and ads, built together by one in-house team. Restaurants are our deepest specialty, and the same system works for any local business.

AI visibility (AEO and GEO)Be easy for ChatGPT, Gemini, Perplexity and Google AI to find, understand and recommend.Websites that get foundFast, search- and AI-ready sites with tracking and a live control center.What a marketing ecosystem isThe map of places customers look, and how the pieces feed each other.Free visibility checkScan your website for the signals AI and Google use. Usually under a minute. It checks website readiness; it is not a live AI answer test.

Not a restaurant? We also work with day cares, clinics and med spas and other local businesses. Book a free call.

Ready to grow your wine club?

Book a free strategy call or request a free marketing audit for your winery.

Book a Free Strategy Call