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Guides · Free and practical

Guides for businesses that want to be found.

Plain-English, sourced and honest: no tricks and no guaranteed rankings.

Guides

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15 guides on AI visibility, Google, restaurants and local marketing.

6 min read

AEO vs GEO vs SEO: what is the difference?

Three acronyms, one goal: be the business customers find, trust and choose. Here is how they differ and what a local business should actually do.

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7 min read

How to get your local business recommended by AI.

AI assistants recommend businesses they can find, understand and verify. Here is what you can control, in order of impact.

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5 min read

The AI visibility checklist: 25 checks.

Work through these in order. Each one makes your business easier to find, understand, verify and trust.

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7 min read

Daycare marketing: 12 ideas that fill tour slots.

Parents search, compare and ask before they ever call. These twelve ideas build the trust and visibility that turn searches into booked tours.

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6 min read

Med spa and clinic marketing: what you can and cannot say.

Clinics are chosen on trust, and the rules on what you can claim are stricter than for most businesses. Here is how to market well without crossing lines.

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7 min read

Google Business Profile: set it up to win.

Your Google Business Profile is the most-cited source in local AI answers and the front door in Maps. Here is how to complete it properly.

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6 min read

How to get more Google reviews for your restaurant.

Reviews decide who gets the table. Here is how to earn more of them, honestly, and keep them coming.

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7 min read

New restaurant marketing checklist: the 30 days before opening.

You only get one opening. Here is what to have in place before the doors open, in the order that gets you found and booked from day one.

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6 min read

Instagram reels for restaurants: 15 ideas on a small budget.

You do not need a studio. You need a plan, good light and a reason to watch. Here are fifteen reels restaurants can make this month.

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5 min read

Restaurant menu SEO: make your menu readable.

Guests search for dishes, not just restaurants. If your menu is a PDF or an image, search and AI cannot read it well. Here is the fix.

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4 min read

What is llms.txt, and does your business need one?

llms.txt is a small text file that tells AI tools what your site is about. It is cheap to add, but it is not magic. Here is the honest picture.

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6 min read

Schema markup for local businesses: what to add.

Structured data tells machines the facts about your business in a format they cannot misread. Here is what matters for a local business, with an example.

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5 min read

AI Overviews and zero-click search: what local businesses should do.

More searches now end without a click. For local businesses that changes what visibility means, but it does not change what customers need.

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7 min read

How to choose a restaurant marketing agency in Vancouver.

Most agencies sound the same on a call. These ten questions show who actually does the work, how they measure it and whether they are honest about results.

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9 min read

Restaurant marketing in Vancouver: the complete guide.

Vancouver diners search, compare and decide in a few taps. Here is how to be found, chosen and booked, in the order that works.

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FAQ

Questions, answered.

Yes. They are free, sourced and written in plain English. Statistics cite their source and date.

No. Nobody honestly can. The guides explain what you can control and how to measure the trend.

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