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Original research · 2026

How findable are Vancouver and Surrey restaurant websites?

We ran the same free check on 237 independent restaurant, cafe, bakery, pub and bar websites in Vancouver and Surrey. Here is what Google and AI assistants can and cannot read.

Findings

The short answer

Short answer: the average Vancouver or Surrey restaurant website scored 59 out of 100 on our free AI and local visibility check (237 independent sites, October 2026). Fewer than one in five (18%) gave search engines and AI assistants complete local business details, only 1% had real FAQ content, and 80% did not link their website to their social or listing profiles. Vancouver and Surrey scored almost the same (59.6 and 59.0).

  • Strong (80 and above): 8% of sites (20)
  • Good start (60 to 79): 42% (99)
  • Needs work (40 to 59): 47% (111)
  • Hard to find (below 40): 3% (7)
Highlights

What we found

59/100

Average score (median 60). Range: 26 to 91.

18%

have complete local business markup (name, address and phone that machines can read). 59% have none.

1%

publish FAQ content that AI assistants can lift directly. Another 3% have question-style headings only.

80%

do not declare their Google, Instagram or Facebook profiles in their site data, so machines cannot tie them together.

17%

publish an llms.txt guide for AI tools. Many appear to be generated automatically by website platforms or SEO plugins.

35%

show no phone number or tap-to-call link on the homepage.

34%

link to or embed their Google Maps listing from the website.

2%

block AI crawlers in robots.txt. Blocking is rare; the gap is missing information, not locked doors.

The data

Every signal, one table

Share of sampled sites that pass each signal
SignalPassBarNotes
Loads over HTTPS97%
Page title of a useful length49%
Meta description of a useful length31%
Exactly one H1 heading41%
Local business details AI can read (schema with address and phone)18%
Answer-ready FAQ content1%
Profile links (sameAs) declared9%
AI crawlers allowed in robots.txt98%
llms.txt file present17%
XML sitemap present77%
Mobile viewport set95%
Enough useful text on the homepage (350+ words)41%
Phone number or tap-to-call link visible65%
Link or embed for the Google Maps listing34%
Images have descriptions (alt text)43%
Homepage responds fast72%

How to read the score: it is our own 17-signal framework, not a Google or ChatGPT score. Signals are weighted by how directly they affect being found and chosen (structured business data and AI-crawler access count most; the llms.txt file is worth 4 of 100 points). Google says it does not need a special file or special AI markup to appear in AI features, so treat llms.txt and FAQ markup as optional extras, not as proof that a site will be recommended.

Pass means the full signal was found. Partial results (for example a title that is too long, or question headings without FAQ markup) are not counted as a pass. Full aggregates: download the CSV.

By city

Vancouver and Surrey look the same

Vancouver sites scored 59.6 on average (131 sites) and Surrey sites 59.0 (106 sites). The two cities have the same gaps, which means the first restaurant in a neighbourhood to fix the basics has an easy lead. The most common gaps in both cities are missing FAQ content, incomplete business markup and no declared social or listing profiles.

What to do

Five fixes that close most of the gap

  1. 1. Publish complete local business markup

    Name, address, phone, hours, cuisine and menu link in machine-readable form. See our schema markup guide and the free schema generator.

  2. 2. Add a real FAQ

    Five to ten questions customers actually ask (parking, halal or vegetarian options, group bookings, delivery), answered in two sentences, with FAQ markup. See how local businesses get recommended by AI.

  3. 3. Link your profiles

    Declare your Google Business Profile, Instagram, Facebook and listings in your site data so they are treated as one business.

  4. 4. Put the basics on the homepage as text

    Phone number, address, hours, a link to your map listing and your menu as readable text, not only a PDF or an image. See restaurant menu SEO.

  5. 5. Add a sitemap and keep the site fast

    A sitemap and a quick homepage are table stakes.

How we did it

Method and limits

Sample. We drew 300 independent restaurants, cafes, bakeries, pubs and bars at random (150 in Vancouver, 150 in Surrey) from OpenStreetMap listings that include a website address, after removing chains, delivery apps and social media pages. 237 of the 300 sites could be read by an automated check; the other 63 blocked the check, were offline or had no readable homepage and are excluded.

Check. Each site was scanned with the same signals as our free AI and local visibility check: the homepage, robots.txt, llms.txt and sitemap.xml were read once, politely, with an identifying user agent. Nothing was stored except the pass, partial or fail result for each signal. No site is named or can be identified from the published data. The scan ran on 23 October 2026.

Score. Each of the 17 signals carries a weight (for example business markup 14 points, AI crawler access 12, FAQ content 10); the score is the earned share of the total, out of 100.

Limits, stated plainly. The sample covers sites that list a website in OpenStreetMap, so restaurants with no website, or whose listing has none, are not represented. We read the homepage only, so a restaurant with strong markup on inner pages could score lower here. The score measures how readable a site is to search engines and AI assistants. It does not measure rankings, traffic, how often an AI recommends a restaurant, or food quality. Results are a snapshot, not a forecast.

Sampling frame. Business listings: © OpenStreetMap contributors, available under the Open Database Licence.

Use the data

Cite this study

You may quote any figure with a link back. Suggested citation: Third Eye Marketing, “Metro Vancouver Restaurant Website Visibility Study 2026”, 23 October 2026, https://thirdeyemarketing.ca/restaurant-visibility-study/. The aggregate data is released under CC BY 4.0. To check your own restaurant, run the free check; it takes about ten seconds.

FAQ

Questions, answered.

It is a snapshot of how readable 237 independent Vancouver and Surrey restaurant, cafe, bakery, pub and bar websites are to Google and AI assistants, measured with the same 17 signals as our free AI visibility check, on 23 October 2026.

The average was 59 out of 100 and the median 60. Vancouver averaged 59.6 and Surrey 59.0.

No. The score measures how clear and readable a website is to search engines and AI assistants. It does not measure rankings, traffic or recommendations. No one can guarantee those.

No. Only aggregate percentages are published, and individual sites cannot be identified.

Use the free AI and local visibility check on this site. It reads your public homepage, robots.txt, llms.txt and sitemap, stores nothing, and shows what to fix.

Ready to be found?

Book a free strategy call or run the free visibility check. We will show you exactly where customers can and cannot find you today.

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