Turning a dormant guest list into repeat visits
A cafe group with a large but unused email list collected over years of in-store sign-ups.
Re-engage the list with a welcome-back series, then move to a regular loyalty newsletter.
Segmented re-engagement campaign followed by a monthly newsletter with a repeat-visit offer.
We set a baseline in week one, then track calls, direction requests, bookings, review count and map-pack position every month. No outcome is promised.