| Findable | Crawlable pages, AI crawlers allowed, sitemap, mobile speed, clean structure. | If a crawler cannot reach you, you cannot be cited. |
| Understood | Structured data (business, services, FAQs), one consistent description, an llms.txt file. | Clear, machine-readable facts are easy to repeat accurately. |
| Accurate | Name, address, phone, hours and categories match across your site, Google profile and listings. | Conflicting details make assistants hesitate or get you wrong. |
| Trusted | Review volume, recency, rating and replies across Google and the sites that matter for your industry. | Consumers and AI both weigh genuine, recent reviews. |
| Answerable | How many of your customers’ real questions your pages answer, answer-first. | Assistants quote pages that answer the question directly. |
| Recommended (sampled) | Customer-style questions asked across ChatGPT, Gemini, Perplexity, Google AI, Copilot and Claude, from different accounts and locations, logged as named, cited and accurate. | Directional only. We report the trend over time, never a headline rank. |