Restaurant social media marketing that turns followers into diners.
Likes do not pay the rent. Tables do. We plan, shoot and publish Instagram, Reels, Facebook and TikTok content for restaurants, then track what it really does: calls, direction requests, website clicks and bookings.
What is restaurant social media marketing?
It is planning, shooting and posting photos and short video, replying to comments and tracking what turns attention into calls, directions and bookings. We handle it for restaurants, cafes, bakeries and bars in Vancouver and Surrey, and we report the real numbers each month rather than followers alone.
What restaurant social media marketing is
Restaurant social media marketing is the work of showing people what it is like to eat at your restaurant, consistently enough that they remember you when they are deciding where to go. It is mostly food, room and people, shown honestly on the platforms where your guests already spend time: Instagram, Facebook and TikTok.
Done well, it does a few clear jobs. It introduces your restaurant to people who have never visited. It reassures people who are comparing you with the place down the road, because the profile they check just before they book looks alive and current. And it brings people back, through a new dish, a seasonal menu or an event they would otherwise miss.
It is not separate from the rest of your marketing. A diner who sees your Reel will often open Google Maps, read your reviews and glance at your website before they come in, so we plan social alongside everything else.
A follower is not a customer. The goal is a profile visit, a call, a direction request or a booking.
What our restaurant social media services include
Eight parts of one monthly service, produced by one in-house team.
Content planning from your ecosystem
We build the monthly plan from your menu, your specials, your calendar and what is already working on Google and your website, so every post supports the same message in every place a diner looks.
In-house photography and Reels
Our own team shoots your dishes, your room and your people, then edits for the platform. No stock images and no outsourced footage. See our food photography and video.
Instagram, Facebook and TikTok
Posts, Stories, Reels and short video, written and scheduled for each channel, with the right format and tone for where it will be seen. Not one clip copied everywhere.
Community management
We reply to comments and direct messages in your voice, flag anything that needs your attention, and handle questions about hours, bookings and dietary needs quickly and accurately.
Paid social
When a post is already performing or you have a launch, event or slow night to fill, we put budget behind it with clear targeting and a clear goal. How our restaurant ads work.
Tracking that matters
Links with tracking, profile actions, calls, direction requests and bookings, reviewed monthly in plain English. Reach and likes are reported, but never the headline.
Reels strategy
Short video built around the moments that make people hungry: the pull, the pour, the sizzle, the finish. Read our restaurant Reels ideas guide.
Profile and link setup
A clear bio, a working booking or order link, current hours, highlights that answer common questions and a pinned post that makes the next step obvious.
How a month works with us
A repeatable monthly rhythm, so you always know what is being shot, posted and measured.
Plan the month
We review what you are serving, what is changing (new dishes, seasonal items, events, slow days) and what performed last month. From that we agree a content calendar with a mix of food, behind-the-scenes, guest moments and offers.
Shoot on site
Our team visits for a planned shoot, usually timed around service so the room looks real. One visit feeds weeks of posts. You approve anything that features your staff or guests.
Edit, caption and schedule
We edit for each platform, write captions in your voice, add location tags and tracked links, and schedule the posts. You see the calendar before anything goes live.
Engage every day
Comments and messages get answered promptly. Questions about reservations or allergies are answered accurately or passed to you.
Report and adjust
At the end of the month you see which posts led to profile visits, calls, direction requests, clicks and bookings, and what we will change next. If a format is not working, we say so and try another.
How social connects to Google, your website and reviews
A diner rarely stops at one platform. We build social to support the next step they take.
| Where diners go next | What they check | How social supports it |
|---|---|---|
| Google Maps | Photos, hours, reviews, directions. | Fresh, real photography gives your profile current images, and a Reel gives people a reason to look you up by name. See local SEO for restaurants. |
| Your website | Menu, booking or order button, address. | Every post links to a page that loads fast on a phone and shows the menu as real text. |
| Reviews | Recent ratings and what guests say. | Content builds the anticipation, and a simple, polite review request after the visit builds the proof. |
| Paid ads | Offers, events, new openings. | Your best organic content becomes the creative for ads, so you pay to reach more people with what already works. |
Timelines and standards you can hold us to
Honest timelines
In the first month or two you can expect a more complete, active-looking profile and early movement in reach and profile visits. A steady rise in bookings and visits that you can trace back to social usually takes 3 to 6 months of consistent posting, and it depends on your location, your competition and the quality of the food and service behind the content.
We do not promise follower counts, viral videos or a set number of bookings, because no one controls those. What we control is the plan, the quality of the content, the consistency and the measurement.
How we keep it real
- We show your actual food and room. If a dish does not photograph well, we help you plate it so it does.
- We never buy followers, comments or reviews.
- We ask for consent before featuring staff or guests, and we do not feature children without specific permission.
- Engagements are month-to-month, in-house, with no long-term contracts.
- Your accounts stay in your business’s name.
Choosing a restaurant social media agency
What to ask any restaurant social media agency
- Who will shoot and edit my content, and is it done in-house?
- Can I see the calendar before posts go live?
- Will I own the accounts and the footage if we part ways?
- What do you report on: calls, direction requests and bookings, or only likes and followers?
- How do you handle comments, messages and negative reviews?
- Are there long-term contracts? (We do not have them.)
- Do you promise followers or virality? (If yes, be careful.)
The full checklist is in our guide on how to choose a restaurant marketing agency.
See real work, and how we measure
We do not publish invented results. You can browse our real projects on the work page and read exactly how we measure visibility on the method page.
If you want to know how your restaurant looks across Google, your website and AI tools today, run the free visibility check.
Related services and guides
Social works best as part of a connected plan.
Questions, answered.
Ours cover a monthly content plan, in-house photography and short video, Reels, posting on Instagram, Facebook and TikTok, community management (replying to comments and messages), paid social when it makes sense, and reporting on calls, direction requests, website clicks and bookings. The plan is built from the same facts that feed your Google profile and website, so every channel says the same thing.
It plans what to post and why, shoots or collects the footage, edits it, writes the captions, publishes on a schedule, answers comments and direct messages, and watches which posts lead to real actions. A good agency also tells you what is not working and changes it.
Yes. We are based in Metro Vancouver and work with restaurants, cafes, bakeries and lounges across Vancouver, Surrey and the surrounding cities. Neighbourhood tags, local events and seasonal menus all shape the content.
It depends on who your diners are. Instagram is usually the base for most restaurants because people check it to see the food, the room and recent activity before they visit. TikTok can reach a younger, more discovery-driven audience and rewards short, honest video. We start with where your guests already are and add channels only when you can feed them well.
Consistency matters more than volume: a rhythm you can keep up for months beats a burst of daily posts that fades. We set a realistic schedule from your menu, your team and the footage we can shoot each month, and we adjust it once we see what your audience responds to.
Engagement and profile visits often move within the first month or two, because new content reaches people quickly. Turning that attention into a steady rise in bookings and visits usually takes 3 to 6 months of consistent posting. Paid social can speed up reach, but it needs good content underneath it. We report on your own numbers each month so you can judge it yourself.
No. Nobody can honestly guarantee that, and we would be wary of anyone who does. We commit to the plan, the content, the posting schedule and the reporting. We then measure the outcomes that matter to a restaurant: calls, direction requests, website clicks, reservations and orders.
We shoot your real dishes and your real space, and we ask for your approval on anything that features your staff or guests. We do not feature children without specific consent. Your accounts stay in your business’s name, and engagements are month-to-month, so you can step away at any time.
We do not claim that posting changes your map ranking directly. What it does is support the decision. Diners who see your food on Instagram often search for you by name, open your Google profile, check your photos and reviews, and ask for directions. Strong, consistent content gives them a reason to do that, and a clear review request after a visit turns the experience into public proof.
Ask who will shoot and edit the content, who owns the accounts, how they report on calls and bookings rather than likes, and whether you are locked into a long contract. Our guide to choosing a restaurant marketing agency has the full checklist.
Looking for a full restaurant marketing agency rather than one service? Third Eye runs local SEO, Google Business Profile, content, reviews and ads together for restaurants in Vancouver and Surrey. See our food marketing agency in Vancouver page or restaurant marketing services.
Turn followers into diners
Book a free strategy call and we will review your current Instagram, Google profile and website, then show you where social media can do more for your restaurant.
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