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Planning guide · Vancouver and Surrey

The restaurant marketing calendar for Vancouver and Surrey.

The festivals, holidays and local events that move restaurant demand, with the dates organisers have published and what to prepare before each one.

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Plan ahead

The short answer

Start each campaign three to four weeks before the event: update your Google Business Profile hours, publish a menu or booking page for it, shoot fresh photos, and post on your profile. The biggest local peaks are Diwali, the Vancouver Christmas Market and holiday party season (autumn and winter), Dine Out Vancouver and Lunar New Year (winter), Vaisakhi and the Cloverdale Rodeo (spring), and Surrey Fusion Festival (summer). Dates change each year, so always confirm with the organiser.

Dates and prep

The calendar, event by event

Diwali Fest

November 2026
Coquitlam (Nov 5), Vancouver Roundhouse (Nov 7), Surrey City Hall (Nov 15).
As published: Nov 5, 7 and 15, 2026.

Sweet boxes, catering and group bookings peak. Publish pre-order details and lead times three weeks ahead and post them on your Google profile.

Source: Diwali Fest

Vancouver Christmas Market

Nov 16 to Dec 24, 2026
Jack Poole Plaza, downtown Vancouver.
As published: Nov 16 to Dec 24, 2026.

Downtown and Gastown walk-in traffic rises. Show holiday hours, group menus and booking links, and refresh photos before mid-November.

Source: Vancouver Christmas Market

Holiday party season

December 2026
Citywide.
As published: December.

Offer a clear private-dining or group menu page with a booking form. Group enquiries decide December revenue.

Planning note, not an organised event.

Dine Out Vancouver Festival

Jan 21 to Feb 8, 2026 (2027 dates to be announced)
Vancouver and nearby.
As published: Held Jan 21 to Feb 8 in 2026, its 24th year.

Prepare the festival menu page, photos and Google posts before the programme opens, and confirm each year's dates and terms with the official site.

Source: Daily Hive and Destination Vancouver

Lunar New Year

February 2027
Vancouver Chinatown and Richmond.
As published: Lunar New Year is Feb 6, 2027; the Chinatown parade date is confirmed by organisers (it was Feb 22 in 2026).

Special menus and reservations for family dinners. Add holiday hours and pre-booking details early.

Source: City of Vancouver

Vancouver International Wine Festival

March 2027
Vancouver Convention Centre and venues.
As published: Early March 2027 (check the festival site for the exact days).

Wine-pairing dinners and events: publish event pages and tag them on Google posts.

Source: Vancouver International Wine Festival

Surrey Vaisakhi Parade

April 2027
Surrey, route through Newton.
As published: Saturday, April 18 in 2026; the 2027 date is announced by organisers.

Newton and nearby restaurants and sweet shops see very large crowds. Plan extra stock, hours and takeaway promotions.

Source: Global News

Cloverdale Rodeo and Country Fair

May 2027
Cloverdale Fairgrounds, Surrey.
As published: May long weekend; the organiser lists May 20 to 24, 2027.

Cloverdale cafes, bakeries and restaurants: publish special hours and a quick-service menu.

Source: Cloverdale Rodeo and Country Fair

Mother's Day (May 9, 2027)

May 2027
Citywide.
As published: Second Sunday of May.

Brunch and dinner bookings fill early. Open reservations four weeks ahead and show availability.

Planning note, not an organised event.

Vancouver Craft Beer Week

June 2027
Vancouver, festival at PNE Playland in 2026.
As published: June (2026 festival days are on the organiser site).

Breweries and pubs: event pages, food pairings and ticket links.

Source: Vancouver Craft Beer Week

Richmond Night Market

April to September
Richmond, River Road.
As published: The 2026 season ran April 24 to September 20.

Richmond food businesses: plan late-evening hours and traffic notes in season.

Source: City of Richmond

Surrey Fusion Festival

July 2027
Holland Park, Surrey.
As published: July 18 and 19 in 2026, free; 2027 dates by the organiser.

Surrey businesses near Holland Park and City Centre: extra hours, quick menus and festival-week posts.

Source: Surrey Fusion Festival

How to prepare

A four-week checklist for any event

  1. Four weeks out

    Pick the one menu or offer for the event and write its page. Check the organiser’s dates and any traffic or closure notices.

  2. Three weeks out

    Shoot photos and a short reel, add special hours to your Google Business Profile and set up booking or pre-order links.

  3. Two weeks out

    Publish your Google post, email or SMS to consenting customers, and reply to recent reviews.

  4. The week of

    Check hours and availability each day, answer questions quickly and note what brought customers in.

Sources

Where the dates come from

Every date above comes from the organiser, the city or a tourism page, checked on 23 October 2026, and each entry links to its source. Where a 2027 date has not been announced we say so instead of guessing. We update this page when new dates are published.

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FAQ

Questions, answered.

Three to four weeks. That is enough time to publish a menu or booking page, shoot photos, set special hours on Google and tell your customers.

Yes. Add special hours on your Google Business Profile before the event so visitors and AI assistants see accurate information.

No. They are the dates organisers published when we checked. Confirm with the organiser before you plan.

Yes. We plan content, Google posts, pages and tracking for each event for restaurants, cafes, bakeries and bars in Vancouver and Surrey.

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