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Guide · Third Eye Marketing

What is llms.txt, and does your business need one?

llms.txt is a small text file that tells AI tools what your site is about. It is cheap to add, but it is not magic. Here is the honest picture.

By the Third Eye Marketing team · Updated 14 October 2026 · 4 min read

The short answerllms.txt is a plain-text file at the root of your website (yourdomain.com/llms.txt) that gives AI tools a short, clean summary of who you are and which pages matter. It is an emerging convention, not an official standard, and no assistant is guaranteed to use it. It takes about ten minutes to add and does no harm, so add one, but do not expect it to replace good pages, accurate listings and genuine reviews.

What it is

The llms.txt idea was proposed in 2024 as a simple, human-readable file written in Markdown. It sits next to your robots.txt and sitemap and points AI tools to a concise description of your business and your most useful pages. Think of it as a short briefing note for a machine reader.

What it is not

  • Not an official standard. Adoption varies, and assistants do not all read it.
  • Not a ranking factor you can rely on. We have no evidence that adding one guarantees a recommendation.
  • Not a substitute for robots.txt, a sitemap, structured data or good content.

What to put in it

  • The business name and a two-sentence description in plain language.
  • Where you operate and who you serve.
  • Contact details and how to book.
  • Links to your most important pages with one line each: services, menu, prices or ranges, FAQs, locations.
  • Only facts you can stand behind, and the same facts as your site and Google profile.

How to publish it

  1. Write it in Markdown

    A title, a short description, then headed lists of links with a line of context each.

  2. Upload it to your site root

    It should load at yourdomain.com/llms.txt as plain text.

  3. Keep it current

    Update it when your services, hours or key pages change. Ours lives at thirdeyemarketing.ca/llms.txt if you want an example.

Then check the fundamentals with our AI visibility checklist or run the free scan.

Sources

  1. llms.txt proposal (2024), a community convention for LLM-friendly site summaries. Support by individual AI tools varies and is not guaranteed.

Keep reading

FAQ

Questions, answered.

No. It is an emerging convention and not guaranteed to be used by every assistant. It is cheap to add and helps give AI tools a clear summary.

Not on its own, and no one can guarantee it. Accurate listings, a complete Google profile, genuine reviews and clear pages matter far more.

At the root of your domain, so it loads at yourdomain.com/llms.txt as plain text.

robots.txt tells crawlers what they may access. llms.txt describes what your site is about and which pages matter. They do different jobs.

Ready to be found?

Book a free strategy call or run the free visibility check. We will show you exactly where customers can and cannot find you today.

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