Free Checklist
Google Business Profile Checklist.
Work through this once, then revisit it every few months. Print it, save it as a PDF from your browser's print dialog, or just check items off on screen.
Checklist
Business Information
- Business name matches your storefront signage exactly (no keyword stuffing).
- Primary category correctly reflects your business type (e.g. "Pizza Restaurant" not just "Restaurant").
- Secondary categories added for anything else you genuinely offer (catering, delivery, etc.).
- Address is accurate and matches what appears on your website and other listings.
- Phone number is a local, working number that reaches your business.
- Website link points to your homepage or a relevant landing page.
- Hours are current, including holiday hours updated for upcoming closures.
Photos & Visual Content
- Logo uploaded as your profile photo.
- Cover photo shows your storefront or dining room clearly.
- At least 10 real food photos uploaded (not stock images).
- Interior and exterior photos included so people know what to expect.
- New photos added at least monthly to keep the profile active.
Menu & Attributes
- Menu is added directly to the profile (not just linked externally).
- Menu items include prices where possible.
- Relevant attributes are checked (outdoor seating, wheelchair accessible, takeout, delivery, etc.).
- Ordering and reservation links are connected if you use a third-party platform.
Reviews & Engagement
- A simple process exists for asking satisfied customers to leave a review.
- All reviews from the last 30 days have a response.
- Any incorrect or policy-violating reviews have been flagged to Google.
- Questions & Answers section is monitored and answered.
- At least one Google Post published in the last two weeks (offer, event, or update).
Want this fully optimized and maintained for you?
Our Google Business Profile Optimization service handles all of this ongoing, not just a one-time setup.
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