Social Media Launch Checklist (Free Printable)

Profile Setup

Instagram and TikTok business/creator accounts set up (not personal accounts).
Bio clearly states what you serve and where you're located.
Link in bio points to your website, ordering page, or a link-in-bio page.
Profile photo is your logo, consistent across every platform.
Highlights/pinned content set up for menu, location and hours.

Content Pillars

3-5 recurring content themes identified (e.g. new items, behind the scenes, customer moments, staff spotlights).
At least one short-form video (Reel/TikTok) format planned as a regular pillar.
A realistic, sustainable posting frequency chosen — better to commit to 3x/week than promise daily and stop after two weeks.

Production & Planning

A batch-shoot day scheduled (shoot a week or more of content at once, not daily scrambling).
Basic lighting plan for the shooting spot (natural light near a window works well for most restaurants).
A simple content calendar or shared doc to plan posts ahead of time.
Someone assigned as the point person responsible for posting.

Engagement

A plan for responding to comments and DMs within 24 hours.
Process for reposting/crediting user-generated content from customers who tag you.
Local hashtags and location tags identified and ready to use consistently.

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More free checklists

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Checklist questions

Questions about this checklist.

Set it up once before your first real posting week, then keep it running consistently.

Yes. It is free to print or save as a PDF, with no signup.

Profile setup, content pillars, production and planning, and engagement.

The whole ecosystem

This is one part of a connected system.

Third Eye builds the ecosystem that puts a business where customers already look: Google Search and Maps, AI answers, reviews, social, your website and ads, built together by one in-house team. Restaurants are our deepest specialty, and the same system works for any local business.

AI visibility (AEO and GEO)Be easy for ChatGPT, Gemini, Perplexity and Google AI to find, understand and recommend.Websites that get foundFast, search- and AI-ready sites with tracking and a live control center.What a marketing ecosystem isThe map of places customers look, and how the pieces feed each other.Free visibility checkScan your website for the signals AI and Google use. Usually under a minute. It checks website readiness; it is not a live AI answer test.

Not a restaurant? We also work with day cares, clinics and med spas and other local businesses. Book a free call.

Checklist