Free Checklist
Social Media Launch Checklist.
Set this up once before your first real posting week, then keep it running consistently.
Checklist
Profile Setup
- Instagram and TikTok business/creator accounts set up (not personal accounts).
- Bio clearly states what you serve and where you're located.
- Link in bio points to your website, ordering page, or a link-in-bio page.
- Profile photo is your logo, consistent across every platform.
- Highlights/pinned content set up for menu, location and hours.
Content Pillars
- 3-5 recurring content themes identified (e.g. new items, behind the scenes, customer moments, staff spotlights).
- At least one short-form video (Reel/TikTok) format planned as a regular pillar.
- A realistic, sustainable posting frequency chosen — better to commit to 3x/week than promise daily and stop after two weeks.
Production & Planning
- A batch-shoot day scheduled (shoot a week or more of content at once, not daily scrambling).
- Basic lighting plan for the shooting spot (natural light near a window works well for most restaurants).
- A simple content calendar or shared doc to plan posts ahead of time.
- Someone assigned as the point person responsible for posting.
Engagement
- A plan for responding to comments and DMs within 24 hours.
- Process for reposting/crediting user-generated content from customers who tag you.
- Local hashtags and location tags identified and ready to use consistently.
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