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Case study · Langley, BC

Basant Restaurant Cakes & Sweets: built to be found.

A full website, local SEO and a month of content for an Indian restaurant, sweet shop and custom-cake bakery in Langley, with the real Search Console numbers.

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Results so far

The numbers

Real Search Console data from the client’s control center, with the caveats stated.

417

Google clicks in the 28 days to 21 October 2026.

Google Search Console, read 23 October 2026 (28 days to 21 October)
9.86k

Google impressions in the same 28 days.

Google Search Console, read 23 October 2026 (28 days to 21 October)
7.1

Average Google position across all queries (lower is better).

Google Search Console, read 23 October 2026 (28 days to 21 October)

Read this before the numbers. Search Console shows data for this site from 15 September 2026, so the site is in its launch period, not a normal month. Most clicks are people searching for the shop by name: of the 417 clicks, 252 came from searches containing “basant”, 66 from other listed searches such as “dessert Langley” and “Indian restaurant Langley”, and about 99 from queries Google does not list. Our earlier snapshot (synced 3 October) was 194 clicks and 4,102 impressions. We do not quote percentage growth because the starting window is too short to compare fairly.

Keywords

Where each search stands

Seven tracked searches, wins and gaps together.

SearchAverage position, 3 Oct 202629 Sep 2026
Indian sweets Langley2.01.0
Punjabi restaurant Langley7.47.4
Indian restaurant Langley8.98.8
Indian food Langley11.211.6
Birthday cakes Langley12.612.6
Best Indian restaurant Langley16.816.0
Custom cakes Langley24.024.0

Average position from Google Search Console for each tracked query. It is an average across everyone who searched, not a rank check, so it will not match what any single person sees. We list the whole tracked set, including the searches we have not won yet.

The work

What we built

  • A full website from scratch: menu, custom-cake enquiries, catering and a blog, on a fast, search-ready build.
  • A live control center: Search Console, traffic and keyword tracking in one private dashboard, which is where the numbers above come from.
  • Local SEO and Google Business Profile work for Langley searches.
  • GEO and AEO optimization: structured data, answer-first FAQs and an llms.txt so AI assistants can read the business accurately.
  • A month of content, including reels planned, shot and edited in-house.
A reel we made for Basant, posted on the client’s own account.
Roadmap

What is next

A case study is a snapshot. This is the plan to improve it.

  • Wire conversion tracking for orders, calls and cake enquiries so we can report outcomes, not just visibility.
  • Close the page-two gaps: custom cakes and birthday cakes need deeper service and gallery pages and more reviews.
  • Grow recent, genuine Google reviews and reply to each one.
FAQ

Questions, answered.

They are Google Search Console figures stored in the client’s own control center and synced from Google. Search Console reports averages, and positions move daily, so treat them as a dated snapshot.

We no longer quote percentage growth. The site launched in mid-September 2026, so the earlier comparison window is only the launch period and would flatter the result. We show absolute numbers, dated, and split brand searches from the rest.

Conversion tracking for orders and cake enquiries is the next thing being wired in, so we do not quote a conversion figure. We will add one when it is measured.

Yes. The table includes keywords where the site sits on page two or lower, because those are the next fixes.

Ready to be found?

Book a free strategy call or run the free visibility check. We will show you exactly where customers can and cannot find you today.

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