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Case study · Day care · Leduc, Alberta

Little Otters Daycare: a complete enrolment website.

A 15-year-old centre with no prior marketing or social accounts, now with a full website built to answer parents’ questions and book tours.

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Verified facts

At a glance

16 Oct 2026

Website went live.

Our build record
33

Pages in the site’s sitemap.

littleottersdaycare.ca/sitemap.xml, checked 23 October 2026
5

Age-group programme pages, infants to out-of-school care.

Visible on the live site

We are not quoting enrolment or traffic results. The site is days old and has no measured outcomes yet. We will add dated Search Console figures here when there is enough data to read fairly.

The work

What we built

  • One page per question parents ask: infant, toddler, preschool, kindergarten and out-of-school programmes; school transportation; hot lunch and snacks; inclusive care; fees and subsidies; safety and trust; daily life; virtual tour; parent resources; reviews; FAQ.
  • Tour requests as the main action: a “Book a tour” and “Check availability” path from the first screen.
  • Machine-readable basics: child care business markup, FAQ markup and website markup so search engines and AI assistants can read the centre’s details exactly.
  • Helpful articles: a blog that answers real parent questions, such as what to ask on a daycare tour.
  • Social accounts and content: accounts and a content plan created for a centre that had none.
  • Privacy first: no children’s names or identifying details on our pages, and photos only with the centre’s consent.

Visit littleottersdaycare.ca

Roadmap

What happens next

  • Connect Search Console and track calls, tour requests and direction taps, so we can report outcomes rather than only visibility.
  • Build genuine Google reviews from parents who choose to leave one, and reply to each.
  • Measure which questions bring parents to the site and strengthen those pages.
Related

Day care marketing

See how we help day cares and child care centres on our day care marketing page, or read the day care marketing ideas guide.

FAQ

Questions, answered.

Not yet. The site went live on 16 October 2026 and has no measured outcomes. We publish results only when we can verify them.

A full enrolment website with a page for each programme and parent question, tour booking paths, structured data, a blog, and social accounts and content for a centre that had none.

Only with the centre’s consent, and we do not publish children’s names or identifying details on our own pages.

Ready to be found?

Book a free strategy call or run the free visibility check. We will show you exactly where customers can and cannot find you today.

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